campaigns are no new phenomenon - from local BUGs
to the CTC there are generally some vocal attempts
to make the world a better place for cyclists. But
how many of these reach outside the hallowed walls
of the cycling fraternity? How many might actually
change Joe Public's perception? Well now a new campaign
has started up, one with a simple premise, and the
possibility of being seen by motorists...
that’s a bit of a no-brainer, isn’t it?”
were the warm words of support my (non-cycling) friends
gave me when I showed them the campaign website. But
of course it's not, is it? I mean we’re all
cyclists, or at least interested in it. If there’s
anyone out there who hasn’t had a near miss,
then I suggest you push your sights a bit further
than the end of your garden.
started off as an appeal for stickers. We’ve
all seen the ‘I Give Way to Horses’ badges
on the back of a pristine X-5 or Porsche Cayenne on
the school run. Well of course you’d give way.
That’s ¾ of a tonne of densely packed
muscle under an illusion of control. It doesn’t
need an awareness campaign. The
question I posed on the C+ forum was about a similar
sticker for cyclists. Where can I get them? Erm …
you can’t! And from there came the campaign.
Not all at once, but so quickly that I didn’t
see it coming, and I’m running the flippin’
what is the problem?
was going to start to lay out all the ways in which
motor vehicles can fail to give cyclists the road-room
they need, but that’d be preaching to the choir.
So let me give you the benefit of a little sociology
I’ve kicked about with people much more expert