My day job revolves around working for a massive organisation, sitting at a desk day-to-day pondering where it all went wrong and why I'm not out cycling instead (I'm cursed with a stunning view that simply rubs it in any time the weather is set fair). And while cycle parking provision (under cover; underground; under surveillance) is great, there's a distinct lack of 'stuff' to do with cycling about the place. There are 3,000 people in my office alone, and many cyclists, with not a single cycle club, or forum on our vast intranet.
"I'm going to set up a BUG," I thought. Naively it turns out. The transport department says it's not responsible for cycling; I bounce to the sustainability people. I'm told they've done pieces on cycling on the intranet in the past. Twice to be exact. Promoting National Bike Week in the last two years. It's frankly bizarre, I even tried to attach some good old Corporate Social Responsibility wording to spark some interest. To no avail.
And yet the 'perks' for next year get announced and suddenly there's a stand in our large reception area promoting the Cycle2Work scheme that you can sign up to. I need to get to the bottom of this mismatch, because one thing I've noticed influencing more people cycling almost as much as making sure people are safe and happy, is having a group, a community, with whom you can speak. Ideas can rattle around. News can be passed from rider to rider.
You. Are. Not. Alone.