Y'know what, it's a Sustrans advert, and we love it. So there. You will smile at the end. Promise.
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"What happened to the foregone conclusion when we were kids, that you just hopped on your bike to go anywhere?" asks the preamble to this video. For many of us this has never actually been lost, but that appears to be a minority. "Only the cyclist knows why the dog rides with its head out the window."